Federico Pistono

I don't even put a link here. Everybody is talking about this. For those of you who don't know

Radiohead's new album, In Rainbows, costs whatever you want to pay. 1cent, $1,000, you decide. And without a record company.

This will change music history forever. It's about people giving money to artists for their work, for their music, because they believe in them, and you pay the artist, directly, for whatever you think it's worth. This is no news, but the fact that Radiohead is doing changes everything.

Somebody even made a countdown for the event:

But Bob Lefsetz, as usual, sums it up best:

It's not like Radiohead's living in a different world. But they're playing by a different rule book. One that says the money flows from the music, that people have to believe in you, that you've got to treat them right.

Shit, you can barely get a ticket to a Radiohead show. The venues aren't big and the demand is incredible. They're doing it all wrong, don't they see??

Well, obviously they don't.

This is big news. This says the major labels are fucked. Untrustworthy with a worthless business model. Radiohead doesn't seem to care if the music is free. Not that they believe it will be. Because believers will give you ALL THEIR MONEY!

This is the industry's worst nightmare. Superstar band, THE superstar band, forging ahead by its own wits. Proving that others can too. And they will.

I've always loved Radiohead. And now I love them even more.