Today Trent said:

First of all, a sincere THANK YOU for the response to Ghosts. We are all amazed at the reaction for what we assumed would be a quiet curiosity in the NIN catalog. My faith in all of you has been restored - let's all go have coffee somewhere (my treat)!

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A while ago I covered the story of Radiohead, who wanted to free themselves from the evil clutches of record labels and the abominable empire of the music industry by releasing their album In Rainbows for free, leaving the choice to the people: pay as much as you want. The result of that experiments was apparently quite satisfactory, although some people paid, many others did not.